Creative Technology Director with over 10 years of experience in advertising overseeing social media, experiential, and web based projects.
As a specialist I've had the pleasure to work with brands like Google, Lenovo, UNIQLO, Samsung, ISUZU, Shell, Shine A light and the United Nations.
2022 | European Pattern Office
2023 | Shine A Light
2023 | Google Workspace
2023 | Shine A Light
2023 | Google Workspace
2022 | European Pattern Office
2023 3D Product Experience
Google Retail had an issue with educating their retail workers on their latest devices and features at their flagship and partnered stores.
Developed with HTML, CSS and JavaScript - taking advantage of Three.JS library and PHP to templatise the data for all 8 languages across the globe.
2023 Quiz Website
A test to discover your inventor type and learn more about your unique abilities. Every person who takes the test gets a unique character generated.
Developed with HTML, CSS and JavaScript, Three.JS and powered by a PHP framework. We used AI to generate the characters and to power our insights for the psychological traits.
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2022 Branding & Website
Shine A Light is a purpose-driven convening platform for organizations, companies, institutions and individuals to unite in shining a light on antisemitism in all its modern forms.
Developed with HTML, CSS and JavaScript - turning this into a custom WordPress theme for the client to update and maintain. The website thousands of visitors every week.
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2022 Microsite Animation
Shell is working closely with partner, Scuderia Ferrari, to develop future fuels and lubricants that Shell is supportive of Formula One’s target to reach 100% advanced sustainable race fuel by 2026.
Developed with HTML, CSS and JavaScript - turning this into a custom animation experience to detail all of Shell's efforts to become carbon neutral and sustainable in racing.
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2021 Full-Stack Website
The International Day of Clean Air for blue skies is commemorated annually on 7 September in recognition of the fact that clean air is important for the health and day-to-day lives of people, while air pollution is the single greatest environmental risk to human health
Developed with HTML, CSS and JavaScript - turning this into a custom animation experience to detail all of Shell's efforts to become carbon neutral and sustainable in racing.
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2020 Gamification Website
UNIQLO needed a pivot campaign from experiential to an online experience during 2020 to highlight their HEATTECH range and drive brand awareness for their winter thermal range.
Three JS and JavaScript framework to create the gameplay of finding the hidden HEATTECH tokens by playing a game of hot or cold.
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I'm a strategic partner to some of the very best brands on the planet, helping them in the social, digital, and AI. Keeping them relevant, conversational and on trend.
2022 | Shorty Awards
Shine a Light OOH and social campaign to educate people on antisemitism and won for social activism.
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2022 | Shorty Awards
Honored for multicultural community engagement for Shine a Light OOH and social campaign on antisemitism.
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2020 | Mumbrella Comms Con Awards
UNIQLO Stay Warm HEATTECH campaign, giant 5m shirt in Martin Place and developing a thermal selfie technology or THERMIES.
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2019 | Mumbrella Next Awards
Honored being a finalist in Marketing Technology Talent for under 30, against over 300 agency applicants.
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2019 | Shorty Awards
UNIQLO Stay Warm HEATTECH campaign, giant 5m shirt in Martin Place and taking thermal selfies with shirt voucher codes 93% redemption rate.
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2017 | Shorty Awards
UNIQLO Uncover campaign winner in retail because of our world first tech idea of using frame rates only seen by smartphone camera
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2017 | Shorty Awards
UNIQLO Uncover campaign honor in Australia for our work for OOH experiential
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2017 | Shorty Awards
Microsoft The LogoWall was an interactive social web app that grew twitter tweets, breaking b2b event numbers
Check out awardIn my career, I worked on award-winning campaigns. The UNIQLO Uncover campaign won Retail & E-Commerce and an Audience Honor in Oceania at the 2017 Shorty Awards. Microsoft's The LogoWall campaign also earned a Bronze Distinction in Gamification that year.
In 2019, I was a finalist in Marketing Technology Talent for under 30 at the Mumbrella Next Awards. The UNIQLO Stay Warm HEATTECH campaign won the Fashion category at the Shorty Awards and boasted a 93% redemption rate with the development of thermal selfie technology called THERMIES.
UNIQLO's Stay Warm HEATTECH campaign won Best Use of Technology at the 2020 Mumbrella Awards. The Shine a Light campaign won the Social Activism category at the 2022 Shorty Awards, educating on antisemitism through OOH and social media, with a Bronze Distinction.
With over a decade of experience in advertising and marketing, I have honed my skills in design, development, and creative production. My expertise encompasses a diverse range of areas, making me a well-rounded professional in the field.
With my app development expertise, I craft bespoke apps that meet project requirements. From concept to implementation, I ensure exceptional results through my extensive knowledge. Explore my portfolio and contact me for more information on app development services.